Social Media Analytics – Our Guide by Kelly Forbes

 

Back in April the Social Penguin blog featured the very first guest post from Kelly Forbes on the analytics behind Illegal Jacks successful use of social media marketing. It caused a bit of a stir at the time because it jokingly called analytics’s a “black art” as whilst it incredibly easy to do, a lot of people are still intimidated by social media analytics. In a bid to try and dispel some of those misconceptions Kelly is taking a closer look at some free online social media analytic tools that anyone can learn to use themselves.

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