Back on May 20th we asked our readers to fill in a short poll with one question – ‘Have you been successful in convincing your business to adopt social media?’
The results have been counted and independently verified (not really) and are as follows:
Yes – 73%
Still working on it – 27%
No – 0%
We are sure if we had asked this question 12 months ago, the ‘No’ answer would have been much higher. Are the decision makers move savvy now? Are internal champions getting better at showing the value? Perhaps the emergence of solid case-studies have helped? Would be great to hear your thoughts in the comment section below…
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