The Buffer Blog is one of the best around, and their post from yesterday is packed full of some very interesting Twitter-based stats. Read on for some golden nuggets…
Twitter engagement for brands is 17% higher on weekends
We know that social media users tend to be most active at the weekends, but 17% is a figure not the be balked at! Be sure to bear this in mind when planning Twitter activity.
Twitter’s fastest growing demographic is 55–64 year-olds
‘Bah, social media is for kids’. Think again grumpy pants!
66% of user-generated tweets that mention brands come from mobile users
Twitter would be nothing without mobile. You better make sure your overall experience is juiced up for mobile too!
Your tweets have a 12x higher chance of being retweeted if you ask for it, and 23x higher if you actually spell out the word ‘retweet’
Yeah, but don’t overdo it people!
Tweets with less than 100 characters get 17% more engagement
Short and sweet is the way forward! Want to know how to write effective tweets? Read this.