As you are aware by now, I am a penguin. Clearly I don’t live my life like the majority of my peers. I have a somewhat more active and popular blog than all of them for a start. Regardless of my increased intelligence, designer lifestyle and somewhat non-penguin ways, I am still in awe of the way my extended family stick together even though they live in some of the harshest environments known to non-flying birds. What can businesses and brands learn from us? Well you have seen March of The Penguins right? Remember the bit where all of the penguins huddle up against the ice ridden winds, rotating who is on the outer rim? Imagine your brand was in the middle of that huddle, surrounded by like-minded souls protecting each other and those in the centre. In times of crisis for your brand, your brand advocates and fans can become your thick circle of penguins. (contd)

You Could Be in the Middle

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