The social web is awash today with facts and figures related to the usage of Twitter in the UK after Media Guardian released their handy report. In typical Penguin fashion, we’ll cut to the chase and hit ya’ll with the facts.
- Twitter now has 10 million active users in the UK
- 80% of those access Twitter via mobile devices – this is high when compared with the global average of 55%
- The UK is 4th in the world in terms of users, behind the USA, Brazil and Japan
- In general, 60% of users have contributed content to the network. By comparison, only 1% of YouTube users have ever uploaded a video. Not a great comparison as it takes a lot more work to create/upload a video versus adding an image to a tweet
- 383 million account had been created worldwide up to the beginning of 2012, with about 1/3 of those based in the USA
So there you go, more stats for your armoury…
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