I recently attended the Social Media Strategies Summit in London and was lucky enough to be given access to a number of the speakers. I really enjoyed the presentation from members of the team responsible for the online activities of popular chef Jamie Oliver. Jamie is a big believer in the power of digital and social and his first site in 2002 had highly active forums and blogs in place. Read on for some facts and a short interview with Janey, who works for Jamie Oliver’s Food Revolution .
- The jamieoliver.com site attracts 3.5 million unique views per month
- 15% of those unique views are generated from user generated content
- Their forums generate 246k unique views. They have built a highly engaged community that is very self regulated
- There are a number of localised site version across different countries, these take in to account seasonality of food etc
Stay tuned for more great video content from Social Media Strategies Summit including interviews with Facebook, YouTube and Dunkin’ Donuts. Mmmmmmm donuts.