Take a look at Twitter at any given moment and you will see vast amounts of people sharing their opinions on everything from the latest celeb gossip, to the pizza they’ve just eaten. This is all well and good, but it can be hard to pull this opinion together and also to gauge the reaction from others to said opinion. Well, a new iPhone app called Amen may well be the answer. Amen works on a very simple premise – it allows you to give an opinion on anything and share it with other Amen users and of course, key social media platforms such as Facebook and Twitter. Once an opinion has been posted, the community can then ‘Amen’ (endorse) the opinion or give it a big fat ‘Hell No!’ if they believe the opinion to be wrong. If the user contests the opinion, they can also suggest an alternative.
The mechanics of this application are very simple and this is augmented by a pretty sexy (yes, I said sexy!) interface:
The app will search for possible for entries for each of the sections you have to fill in, however, if it doesn’t find anything, you can add your own:
Once you have created your opinion, it’s very easy to share it with your peeps over on Facebook and Twitter. Browsing and inputting to other people’s opinions is a simple and enjoyable:
A Potential Opportunity/Threat for Brands?
Amen is in its early stages, however with peer recommendations being such an important factor in the consumer decision process, apps like this may well play a part in the consideration process for an eager consumer. I wonder if Amen may start to use the data from within the app to create charts of the products, services etc that are getting the most positive (and negative!) feedback? One to watch for sure!
Are you using Amen? Enjoying the experience?
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