Iphone apps Archives - The Social Penguin Blog

Is Amen The Future of Consumer Opinion Gathering? (Apps)

Take a look at Twitter at any given moment and you will see vast amounts of people sharing their opinions on everything from the latest celeb gossip, to the pizza they’ve just eaten. This is all well and good, but it can be hard to pull this opinion together and also to gauge the reaction from others to said opinion. Well, a new iPhone app called Amen may well be the answer. Amen works on a very simple premise – it allows you to give an opinion on anything and share it with other Amen users and of course, key social media platforms such as Facebook and Twitter. Once an opinion has been posted, the community can then ‘Amen’ (endorse) the opinion or give it a big fat ‘Hell No!’ if they believe the opinion to be wrong. If the user contests the opinion, they can also suggest an alternative.

Looking Good!

The mechanics of this application are very simple and this is augmented by a pretty sexy (yes, I said sexy!) interface:

Starting the opinion giving process...

The app will search for possible for entries for each of the sections you have to fill in, however, if it doesn’t find anything, you can add your own:

Our biased opinion of course!

Once you have created your opinion, it’s very easy to share it with your peeps over on Facebook and Twitter. Browsing and inputting to other people’s opinions is a simple and enjoyable:

Users can add photos to their opinions too.

A Potential Opportunity/Threat for Brands?

Amen is in its early stages, however with peer recommendations being such an important factor in the consumer decision process, apps like this may well play a part in the consideration process for an eager consumer. I wonder if Amen may start to use the data from within the app to create charts of the products, services etc that are getting the most positive (and negative!) feedback? One to watch for sure!

Are you using Amen? Enjoying the experience?

Mike McGrail

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Can This iPhone App Make Your Dreams Wonderful?

Professor Richard Wiseman, the ‘most-followed’ psychologist on Twitter, has released an iPhone app that will turn your handset in to a ‘dream factory’, all with the aim of making our dreams that little bit more interesting. The app senses when you are fully asleep and entering a potential dream state, at that point it will play various ‘soundscapes’ intended to evoke an experience of being on a beach (minus the sand in places you never want in sand) or walking in a forest (minus the fear of the Big Bad Wolf). Wiseman said:

“Getting a good night’s sleep and having pleasant dreams boosts people’s productivity, and is essential for their psychological and physical wellbeing. Despite this, we know very little about how to influence dreams. This experiment aims to change that,”

The app and subsequent study were launched at the Edinburgh Science Festival and it is hoped that 10,000 people will take part. Those who do decide to take part won’t be afforded the luxury of a full nights sleep as the app will wake them up and prompt them to enter their experience in a ‘dream diary’. You can download the app for free here.

Funny things dreams, I could swear I dreamt that Facebook had acquired Instagram for a billion dollars.

Is this something you are likely to try? Is this all a little too freaky deaky? Do tell. Oh and please don’t tell us about your dreams. No-one cares. Ever.

Mike McGrail

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