So Klout has changed it’s algorithm and will now make measuring people’s online influence ever easier. In fact, they reckon the can now even tell how influential a person is offline too. Hmmm. It seems that influence scoring isn’t going anywhere and as much as it riles me and many others, it continues to command attention. Will it effect the way we act? Perhaps…
A Bunch of Klout Douchebags
Klout has been and will continue to be used to offer people discounts and free stuff via their ‘Klout Perks’ scheme. In fact a number of businesses have even taken upon themselves to offer people preferential prices and service based on their scores. Everybody loves free stuff. If a direct effect of having high Klout levels means that people can get said free stuff and ergo feel super important, will the social web become a nasty place, full of people gaming their scores in order to get their lips round a cheap nasty Pina Coloda next time they visit Vegas? The value of the space drops as more and more people get wise to schemes like Klout.
The Klout Super Whore
Will we see a rise of super ‘influencers’ who hold brands to ransom, brandishing their Klout score like some kind of deadly weapon? Sad, shallow people demanding free items and better service with the threat of nasty tweets and Facebook updates if the business fails to comply. Or the other side of that, a web full of false reviews due to people feeling a duty to write good testimonials purely because a business gave them something for free. The social web is built around transparency and this type of scenario could really endanger that.
But Does Klout Actually Matter?!?
Things begin to really matter when the general public and not just us techy/web types become aware of something. The press around Klout is fairly strong (Google trends tells me that searches around the service have tripled in the past two days) and this will lead to Klout and what it offers becoming more and more apparent to your average man/woman/elephant on the street. That is when the douchebags and Klout whores may well start to take over.
Are You Serious Mike?
Ok, this post may be a little sensational, however I do believe that if influence scoring really cracks the mainstream, we may well see a change in the way the social web works and a not nice one at that. Oh and one more thing, I don’t even really know what a douchebag is.
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