If you are a fan/liker of a brand on Facebook, you may well have come across a ‘fangate’ – basically a screen that makes you Like the page before you proceed or perhaps enter a competition. Real Life Connect have created a real-life fangate that can be used in retail stores etc to offer perks to customers who are already fans of the business on Facebook. This technology uses RFID technology, a tech that is on the rise in terms of adoption, but perhaps not at a high level of awareness among the general public. Watch the video below to see the Real Life Connect effort in action.
This type of approach may well be a route to unlocking more value from Facebook fans, but I’m not sure that it will be an easy sell to retailers. The retailer will need to put effort into making this valuable for both parties, just using it to give discounts is great for the consumer (although they are in the store anyway, unless the RFID approach has been part of driving them to the bricks and mortar in the first place), but will it create long-term value for the retailer?
What do you think?