‘All the world’s a stage, and all the men and women merely players.’
- William Shakespeare, As You Like It
‘Every street’s a catwalk when you’re looking like that.’
- Rogue Traders, Fashion…aka that song off the start of Gok Wan’s show.
As the above quotes, of varying literary credibility, illustrate, man’s occupation with appearance is neither new nor fleeting. People spend hours (or in my girlfriend’s case, sometimes days) getting ready for tasks as trivial as going food shopping. This might seem pretty ridiculous – have you ever heard of a couple telling their grandchildren they met reaching for the same avocado? – but it’s something that frightening number of people seem to do…So, apps and websites allowing people to rate people and discuss their attractiveness could only be successful, right? Well, not exactly.