Regular guest blogger, James Ainsworth, from Alterian serves up a great infographic on engagement through social media and writes about the interesting findings of the 8th Annual Alterian Survey and what these findings mean for marketers.
The emergence of digital channels and internet-based social media has created a new world of communications. In a traditional sense it enables companies to talk to their customers, while in a non-traditional sense it enables customers to talk directly to one another.
The content, timing, and frequency of the social media-based conversations occurring between consumers are outside of any brand’s control. This stands in contrast to the traditional marketing communications paradigm whereby a high degree of control is present. As a result, brands must now learn to interact with individuals, to listen, understand and engage with them.
Please read on for commentary on the results