In these post-Panda times, having good quality, unique content on a website is now more important than ever – and a blog can provide the perfect platform. Not only does a blog give you a chance to post new content regularly (something the big G is a massive fan of!), it also offers you the opportunity to create a brand new audience for your brand and it gives you the chance to make a name for yourself in your niche.
Needless to say, just like anything else in life, there are some clear Dos and Don’ts when it comes to blogging on a professional basis. Here are the Social Penguin’s 5 blogging mistakes you need to avoid at all costs.
1. 100% Self-Promotion: Not getting much traffic or engagement on your blog? Only plugging your own products? There’s your problem. Just like social media, a blog should never just plug your own products. Why? Because that’s what your website is for! A blog is there to provide information, advice or entertainment – not a sell a product! Yes, it’s OK to mention your products and any news from time to time but try and keep it to a minimum.
2. No Identity: The best blogs out there have a clear tone, voice and style – aka an identity! From the type of posts that are published to the way in which they’re written, lots of things go into making up the identity of a blog – so if you’re just sticking posts up randomly that follow no pattern in terms of content or tone, you’re definitely not doing yourself any favours. When trying to create an identity for your blog, think about what you’re trying to achieve and how you can tie it in with the tone and style of your overall brand.
3. No Rhythm: Sticking a few posts up one week, one post a few months later? Oh dear! When you’re trying to build up an audience for your blog, the sooner you can get yourself into a regular rhythm with posting, the better. Why? Because then both Google and your audience will know when to come back for your next post! Personally, I know how hard it is to come up with unique, compelling blog ideas and get them down on paper (or rather WordPress!) on a daily basis – but it is possible! If daily blogging really isn’t an option, consider blogging every other day or twice a week. Whatever you choose, remember; you need to stick to it!
4. Stealing Content: If you’re ripping off content left, right and centre then it’s no wonder you’re not getting much traffic. Seriously, as we’ve said before, stealing other people’s content is not cool – so don’t do it! There’s nothing wrong with taking other posts for inspiration but you can’t just copy it word for word! Not only is copied content bad for SEO (Panda anyone?!), it’s also bad for your brand – and it will seriously question your credibility as a business – after all, if you’re willing to steal content, what else are you willing to do?!
5. Publishing Content For Content’s Sake: The thing that’s worse than not blogging at all? Blogging for blogging’s sake! Seriously; unless you’ve got something useful, helpful, entertaining or news-worthy to say, don’t say anything at all! By posting useless, uninteresting content, you could end up doing your brand more harm than good – so think carefully before you reach for that ‘post’ button!