Infographics have been hot property on the web for a few years now. They are everywhere. Some of them are even really good, full of interesting facts and appealing visual quirks, delivering the data within them well. They are handy for SEO too I believe. You can look at the advantages of infographics, in the shape of infographic here. Ok, that’s the sensible part over…
STOP USING FREAKING INFOGRAPHICS WHEN SOME WELL-WRITTEN COPY WOULD DO A BETTER JOB!!!
There are too many truly awful attempts out there. As soon as I see a nasty one I immediately dis-credit all of the content held within. Us humans like things that look nice, they draw our eye and suck us in. If your infographic is the female equivalent of Susan Boyle, as opposed to Megan Fox (sorry Susan. She does read the Penguin you know..), it will struggle to make any impact and generate the interest and social shares you so desire.
Why go down the infographic route when some well-crafted copy may well have the same effect? Infographics take a serious amount of time (and often money) to to do well. A well-versed writer adept at getting information across in a succinct and punchy manner should be able to rattle out something of equivalent value in a couple of hours. You then need to take the time to get that copy out there and get people sharing and talking about it – the immediate impact may be slower than using an infographic however crappy infographics get found out pretty quickly. Focus on the quality of the written copy and the results should be as strong. Infographicing for the sake of it is just plain silly!
Am I being harsh on the humble infographic are are you also sick of the site of rubbish efforts? Do tell!
Image credit – Me. No-one has such little skill!
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