Friday Freak Out – Review Sites Are Ruining Customer Service

Mike had little to rant about this week (shock!) so our pal Rob decided to vent instead. Enjoy!

Rob drew this.

I have good reason for saying this. Review sites are a great resource for customer decision making. I use them myself when finding places to check out. They have also, however, become a forum for passive-aggressive criticism. Many of the complaints you see on these sites could easily have been resolved if customers would simply grow a pair and say “Excuse me, waiter, my soup is cold” or “Hello manager-type person, I received poor customer service and I’m unhappy about it.”

Instead, people put their head down, stew over what made them unhappy, and write a scathing review on a website later. There are two severe problems with this.

1. The perceived anonymity of writing online reviews (without a person’s face to look into) allows people to say things they’d likely never say if they were addressing their complaints to a real person. This makes the reviews much worse and the situation often blown out of proportion.

2. Many owners/managers/etc simply do not have time to keep up with online reviews, so the complaints either go unaddressed or the company is in a perpetual state of damage control. This mars a company’s reputation with something that could have easily been corrected on the spot.

Self-centered foodies and wannabe food critics aside (there’s no pleasing you guys anyway), if there’s an issue with a business, give them a chance to fix it. If they don’t, then take your review to the people of the world and rant away.

We know this post could hit a few buttons! Did it hit yours? Leave a comment and tell us whether you agree, disagree or would like to leave us a cheeky review! 

If you liked this post, please do share on Twitter >>>Tweet

Enjoying reading The Social Penguin Blog? Why not subscribe to our RSS, follow us on Twitter or join Dave on Facebook.

Related posts:

  1. Friday Freak Out – The Stupidity of Brands Like Claire’s
  2. Has Twitter Made Customer Service Lazy? [Infographic]
  3. Review – Drumo, a New Location Based Q&A Service
  4. 18 Million UK Consumers Have Used Social Media for Customer Service [STATS]
  5. How to Deal With Online Reviews
About Rob Zaleski

Rob Zaleski is a Social Media Community Manager at Main Street Hub, helping small and local businesses manage their online presence. You can follow him on Twitter at @robzie81.

  • Ellen Arnison

    Totally agree. But by the same token, too many glowing reviews raises suspicion.

    • Robzie81

      Thanks for the comment! Whereas I do have some clients that truly just do it up right with their products and service, I completely agree with you. I think bad reviews are important. As we all know, even the best businesses can have bad days. Seriously though, give a business a chance to make it right before railing it on Yelp, y’know?