Blogger outreach. Those two words often send a shudder down the spine of PR and comms people worldwide. The fact is, that many people in the industry really struggle to understand how to forge and maintain effective relationships with bloggers. I’ve ranted before about terrible blogger outreach pitches and as a blogger there is nothing worse than being contacted by a brand or agency with a misguided, poorly researched pitch. Of course, there are many people at agencies and brands that really know what they are doing, and they are the reason why many productive blogger/business relationships do exist.
If you are struggling to see any success from your blogger outreach efforts, you may well wish to download the new ebook from Inkybee – ‘The Best Practice Guide for Effective Blogger Outreach’. The chaps at Inkybee asked me to run my eye over the guide and I can honestly say it makes a lot of sense from a blogger’s point of view. It also looks pretty which is always a help! There will never be a guide that is a silver bullet for blogger outreach, but the advice and processes in this ebook will help. Honest! Download it here.
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