Do you recognise the above?!?
That’s what I see every time I launch the Facebook iPhone (and often iPad) application. Not for a split second, oh no, I’m talking about 30-40 seconds. In this age of super fast apps and (most of the time) connections, that is just far from acceptable. It doesn’t stop at load times either, I reckon that 7/10 times I try to upload a photo via the app, it also fails. I can’t speak for Android versions as obviously I wouldn’t lower myself to using such a device. I jest, I jest!
The biggest social network in the world, with the worst mobile experience of the lot. Poor show ‘Zuck’.
The Arrogance of Facebook
We all know that the Facebook IPO sucked. The reasons for this appear to be many, however I can’t help but feel a lack of real commitment to mobile must have played a part. While the web version of the network works pretty well, the mobile experience has been left to dissolve. Yes, they introduced Timeline to the mobile gambit, however I see no signs of improvement of the speed of the app in general. This is despite the fact that the tech community and Facebook user-base have been vocally grumbling about these issues for a long, long time.
One of my Twitter pals – @TourDeFarce sums it up nicely (and rather amusingly)
“I avoid using the iPhone app where possible and only really use the desktop site now. This is especially annoying when it comes to keeping tabs on Birthdays and other Events, as they load up so slowly the time has often passed”
It all pangs of the typical arrogance that Facebook display with the sweeping changes they regularly force upon their users with zero regard for the life-blood of the social behemoth. There is no way that they aren’t aware of the dissatisfaction of their users, yet they choose to let the dissatisfaction continue for far too long.
When will Facebook Fix it?
When Facebook decide to start rolling out their advertising model to mobile apps, I have a funny feeling things will get a lot faster. Until then, I’m sticking to the web version. Its the best way to find out how much people hate their jobs, the rain, their partners and what was consumed for that night’s dinner. Disclaimer – my friends do say interesting stuff, honest.
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