If you spend much time chatting about social media marketing then the question of measurement and ROI has surely come up. Are you tracking the benefits that using social media as part of your marketing mix brings? What’s more important: qualitative or quantitative KPIs? How do you put a value on engagement? I’ve heard loads of answers to these questions from a variety of “experts” but am curious to know how you go about measuring your social successes and efforts:
1 – Do you measure the success of your social media marketing?
2 – Do you care if you can tie it to a measurable KPI (like sales)?
3 – Are you more concerned about your reach or the quality of engagement?
4 – What measurement tools do you use?
5 – Are you satisfied that you can justify social media spend?
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