Gamification has been one of the major buzz terms around social media/digital marketing in the last couple of years. Quite frankly, I’m sick of hearing about it and have been sniggering away at some of the attempts that brands have made to jump on the bandwagon. I’m a big fan of Tom Fishburne’s marketing cartoons and his latest really hits the mark…
The cartoon really sums up the need for businesses to stop feeling under pressure to use each and every digital platform, tool or technique on the scene. Not everything will work for every business and you can waste some serious time trying to bend the way you do things to fit in with the perceived best approach. You can read more about social media overload in our recent post.
Do you work for a business that has tried to bring gaming elements to your marketing approach? Has it worked?
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