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Pinterest – Are You Buying Via It? [SURVEY]

March 28, 2012 By 7 Comments

Pinterest is the current darling of the social media world. Many reports have stated it is driving more traffic to sites than the likes of Google Plus and Facebook combined. Traffic is all well and good, but what is happening when a user lands on the product page for the image they’ve just clicked on Pinterest? Are people just virtually window shopping? At this point we turn to you, the wonderful readers of The Social Penguin Blog to give us all some insight into the world of Pinterest. Please answer the following questions in the comments section below this post. These questions are just a guide, please feel free to answer in whatever way you feel appropriate!

1 – Do you regularly click on an image on Pinterest in order to be taken through to the original site?
2 – Have you made a purchase once clicking? If so, did you do it within that initial visit?
3 – Is Pinterest really a route to buying for you or is it just a way of sending some time looking at cool pictures?
4 – Is Pinterest something you see as being a long term feature of your online time?

We await your views and are sure they will be very Pinteresting. Oh dear lord. For more reader opinion, see our popular post on the merits of Klout.

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Filed Under: Consumer Opinion, Surveys Tagged With: , ,
About Mike McGrail

Mike McGrail is the owner of The Social Penguin Blog. He is in the process of setting up a digital marketing and communications consultancy. He likes scotch and leather-bound books. Follow Mike's ramblings on Twitter. He also resides on Google Plus here.

  • http://twitter.com/Lily_IS75Radio IS75 Radio

    1 – Yes :)
    2 – Not yet, not enough french speaking websites
    3 – Both
    4 – Totally

  • Anonymous

    1 – Yes, all the time!
    2 – No, but I never buy anything on the first visit.
    3 – Half and half.
    4 – The more time I spend on Pinterest, the more I really enjoy it. It’s not as sociable as FB or Twitter but it can definitely be more interesting. I think I’ll stick it out for a while. I just need to get better at pinning instead of just looking at what everyone else pins.

  • Anonymous

    1 – Maybe 1 out of every 5 times, but unfortunately, it’s quite common for people to use workarounds to direct traffic to a site other than the actual image source.
    2 – No, I always shop around first.
    3 – I do get ideas about things I may eventually consider buying, but it’s not a likely path to purchase. That’s what Fancy is for.
    4 – When it comes to visual bookmarking sites as a whole, I’m definitely in it for the long haul, but Pinterest still has to work out some kinks. I’m anxious to see how the platform evolves and whether it can become a more natural part of my workflow and clients’ marketing strategies.

  • http://sproutsocial.com/ Brittany Morse

    1 – Yep, if I really like a product, I’ll try to find the original source to get more details.
    2 – In the past month, I’ve purchased 3 things that I originally discovered on Pinterest. I don’t think the purchase was ever on the very first site visit, as I typically like to shop around first, but would re-pin the photo so I could easily find and return to the site if needed.
    3 – Both. Route to buying for the things that I was actually looking for and were in my price point. Window shopping for those extravagant/luxury items.

  • Anonymous

    1 – Yes I often use Pinterest as a way to pin sites that are interesting to me.
    2 – Yes I have bought cupcake baking supplise via pinterest however it took me a few visists to decide.
    3 – The goal when I am on Pinterest is to get ideas for action which result in buying things but not always from that site. If its a DIY craft I’ll get the supplise at a local store it its a speciality item I will buy it online.
    4 – YES! I love Pinterest its a fun and useful; way to spend time!

  • http://www.thesocialpenguinblog.com Mike McGrail

    Huge thanks for the input so far folks!

  • Natalie Blachford

    1 – Yes, all the time
    2 – No, but the majority of things I click through on are recipes or craft type things, rather than products
    3 – As above, I don’t really use it for shopping, and quite often products I do click on turn out to only be availabe from US retailers
    4 – I spend insane amounts of time browsing Pinterest, and for me its main use is discovering new blogs