The Macallan, a premium scotch whisky has launched an Instagram competition, designed to harness the passion of their fans via photography. The Macallan has photography at its heart, with last year’s Masters of Photography competition proving a to be a huge success. Entry to the Instagram competition is simple:
- Fans of the brand need to take a photo of themselves with The Macallan, or a shot that represents their love for the brand
- Upload it to Instagram, apply a filter (optional) and tag their image with #meandthemacallan in the ‘Caption’ field
- Finalise the upload and share with their fellow The Macallan fans
The judges are looking for the creative angle and entrants are encouraged to show their flair! Five winners will receive a The Macallan prize and have their shots featured on the brand’s official Facebook Page, blog and Twitter feed.
For full details and terms and conditions, please see The Macallan blog
Some example entries below and view the latest here.
Good luck to all entrants!
Please note, I work with The Macallan in my role at The BIG Partnership.
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