Social Minds – An Interview With Amy Schmittauer (@schmittastic)

Amy and Her Weapon of Choice

There are some true personalties in the social media world, people that really know their stuff and deliver their thoughts in an engaging and enthusiastic way. One of those live-wires is Amy Schmittauer of Savvy Sexy Social. Read on for great some insight…

1 – Describe what you do in 140 characters or less?

I help small businesses OWN their social media presence.

2 – You are certainly one busy digital lady, how do manage such an engaged Web 2.0 life?

Isn’t that what they call passion? It’s funny because I am so excited to use the same platforms that I teach my clients about. Social media is such an amazing driver of conversation and even better for meeting new people, so it just comes naturally for me to want to update frequently and share my life with that awesome group of people.

3 – You make great use of video, publishing regular vlogs, what is it about video that appeals to you so much?

Multimedia is always a huge win. That’s why we see Pinterest, Instagram, YouTube, etc. doing so well. People like to see first and read later. When I first started with video, it was more about having the opportunity to edit and produce rather than be the personality. But eventually I knew if I wanted to share good stuff often, I would only have myself to depend on. So I got comfortable with being on camera and used YouTube to be one of the few people in my field sharing expertise with attention-grabbing, personality-filled, super edited, HD video. I get to have a deeper connection with my audience this way, keeping their attention and teaching them from thing new. Something I myself can’t accomplish quite as well with writing.

4 – There have been recent rumblings that blogging may not be as important for brands moving forward, would you agree?

If the brands aren’t interested in site traffic, then sure, I agree. But the businesses I’ve worked with are looking for those visitors from social media, therefore they have to consider blogging because “check out our website” only works so many times. You have to have new, relevant, helpful content rolling out if you want to build a trusting relationship with your potential and returning customers No matter how you look at it, the audience loves content. Why wouldn’t they? It’s free! So brands need to embrace it if they want any referral traffic.

5 – What is the first thing you look at when a business asks you to help them with their digital/social media communications?

Usually they have given it a shot before I talk to them, so I of course look at the current presence online and give some insight on why certain things might not be working or why they should do more of what does. But even more important than that, I talk to them about their business goals and their current marketing strategy so we can take that insight and refine it to something that converts to social media and connects with that online audience.

6 – What do you see at the biggest social media challenges for businesses in the year ahead?

From what I can tell, it’s not much different from what I’ve seen in previous years and that’s thinking about social media is a must and not an investment. If you want to have a business, you are already signing yourself up to market it as well. And since the fastest and most personal way to connect with customers at this point in time is on social media platforms, the mindset needs to be that this is a necessary outlet like email, phones, traditional marketing, etc. Instead of asking how much your return will be, think about how social media helps you do better business and how much that will increase your profit margin.

7- And finally, what can we expect to see from Amy in 2012?

Well so far it’s a lot of travel! I went to the Consumer Electronics Show in January. Heading to Mardi Gras in New Orleans, Playlist Live in Orlando, BlogWorld in New York City, and Vidcon in L.A. And that’s only through June! When I travel, I film a lot more so definitely watch for some fun times on my Schmittastic channel. You’ll also see great content and video updates as usual on Savvy Sexy Social if you’re interested in learning more about social media and how it can help your small business or get you to the entrepreneurial status you’ve been reaching for.

Big thanks to Amy for her time!

Amy is the Founder & Face of Savvy Sexy Social. She is a social media frenzy working as a social relations consultant, blogger, and vlogger. Connect with her on Twitter and subscribe to the Schmittastic channel on YouTube.

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About Mike McGrail

Mike McGrail is the owner of The Social Penguin Blog. He is the MD of Velocity Digital. He likes scotch and leather-bound books. Follow Mike's ramblings on Twitter. He also resides on Google Plus here.