5 Great Resources for Writing a Social Media Policy

Letting your coworkers run around online representing your brand is enough to turn most business owners into frazzled basket cases, but if fear is the problem then having a strong social media policy can be the fix. Creating a robust social media policy, like everything else in business, is a fine balance between being so strict that you discourage your employees from getting online and being so overloaded with subjective terms no one can tell what the rules are. Here are 5 resources that will help you along in crafting the right policy for your company.

Image credit: blog.hubspot.com

HR Magazine: Honesty is the Best Policy
A great read on what employers should consider about how their employees represent them online.

Hubspot: 5 Noteworthy Examples Corporate Social Media Policies
Before you write your own policy, see the pros and cons of what the large brands are doing.

Social Media Today: 57 Social Media Policy Examples and Resources
A comprehensive list of examples and guides.

Social Media Examiner: 10 Tips for Creating a Social Media Policy for Your Business
Some great overall tips to consider.

Mashable: 10 Must-Haves for Your Social Media Policy
This post if from a couple years ago but many of the “must-haves” still hold true for what your policy should contain.

Your policy should be a reflection of your overall company values so take a look at all the examples I’ve listed and then do it your way. But no matter what, make sure your policy is helpful to your employees. After all, they’re online whether you like it or not so help them be a positive representative of your business.

Do you have any tips on creating a strong social media policy? What issues have you run into with your employees being online? Leave a comment and let us know!

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About Jenni Maley

Jenni Maley is a digital marketing professional and self-described Canadian gem. She is currently doing a digital marketing manager for MetaLab in Victoria, Canada where she is enjoying an abundance of sunshine after two years in Scotland. Though she admits that she does miss the chippy and easy access to fine Whisky. Check out Jenni on LinkedIn. If you care to, go ahead and follow Jenni on Twitter and Tumblr.

  • http://www.sproutsocial.com Tessa Auza

    I’d found the Dell Social Media Policy most helpful when examining so many aspects of a social media policy. I am also lucky enough to know other Community Managers that help me hone the various policies.

    • Anonymous

      Hi Tessa – I agree that Dell has a great social media policy that clarifies their position and leaves lots of room for their employees to work within. I think part of the reason their policy is so well regarded though is that they back it up with lots of social media training. The combination of the guidelines and resources has certainly worked well for them.

      And yes, Community Managers know were it’s at!

      Thanks for your comment!

      • http://www.sproutsocial.com Tessa Auza

        Ah, I think that’s why I related to Dell’s most. Its made clear the wiggle room but I have heard they do go through training as a social media representative of the company. Some vigilance to be sure the policy is being held up is also incredibly important. But those are two things that go beyond the writing of a policy :) Another article perhaps?

        • Anonymous

          Could almost write a book on that! :-)

      • http://www.digett.com/ Amy

        All the excellent social media policies in the world are pretty useless without the training to support them. Training employees to know how things work, best practices, and how to follow (and when to break) the rules is as important as the rules themselves.

        • Anonymous

          Thanks for your comment Amy! I completely agree with you. Good training is key to a successful corporate social media programs.