Letting your coworkers run around online representing your brand is enough to turn most business owners into frazzled basket cases, but if fear is the problem then having a strong social media policy can be the fix. Creating a robust social media policy, like everything else in business, is a fine balance between being so strict that you discourage your employees from getting online and being so overloaded with subjective terms no one can tell what the rules are. Here are 5 resources that will help you along in crafting the right policy for your company.
HR Magazine: Honesty is the Best Policy
A great read on what employers should consider about how their employees represent them online.
Hubspot: 5 Noteworthy Examples Corporate Social Media Policies
Before you write your own policy, see the pros and cons of what the large brands are doing.
Social Media Today: 57 Social Media Policy Examples and Resources
A comprehensive list of examples and guides.
Social Media Examiner: 10 Tips for Creating a Social Media Policy for Your Business
Some great overall tips to consider.
Mashable: 10 Must-Haves for Your Social Media Policy
This post if from a couple years ago but many of the “must-haves” still hold true for what your policy should contain.
Your policy should be a reflection of your overall company values so take a look at all the examples I’ve listed and then do it your way. But no matter what, make sure your policy is helpful to your employees. After all, they’re online whether you like it or not so help them be a positive representative of your business.
Do you have any tips on creating a strong social media policy? What issues have you run into with your employees being online? Leave a comment and let us know!
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