About Jenni Maley

Jenni Maley is a digital marketing professional and self-described Canadian gem. She is currently doing a digital marketing manager for MetaLab in Victoria, Canada where she is enjoying an abundance of sunshine after two years in Scotland. Though she admits that she does miss the chippy and easy access to fine Whisky. Check out Jenni on LinkedIn. If you care to, go ahead and follow Jenni on Twitter and Tumblr.

  • http://twitter.com/craigmcgill Craig McGill

    I’m always amazed when pieces like this talking about using social in the workplace forget about that most useful tool of all that allows opt-in/opt-out of people, close control of who sees the information and the ability to send all sorts of files.

    Yes, I’m talking about good old fashioned email.

    All for new social tools that offer benefits but instead of always reinventing the wheel – and having to spend time learning how to use the new wheel/supporting the new wheel and so on – sometimes we can use what’s already there.

    • Anonymous

      Thanks for your comment, Craig!

      I’ve always thought of email as a communication tool rather than a social tool. Google Wave would had combined the two if it had worked out. Sure, in principle, email allows for contact and the transfer of information but social tools take it a step further and allow for personalised profiles and broader platforms. Email is still my favourite way of communicating with most people but I couldn’t have emailed this post and have it be seen by as many people as I can using Twitter, FB, LinkedIn, StumbleUpon etc.

  • Scott Caldwell

    Hi Jenni. Thanks for this blog. I’m currently trying to progress a social media plan with my communications colleagues for our staff.

    We previously had a Yammer account set up but it came from a non-comms, non-planned source and it all got a bit messy (although the intentions were good!). However, the episode definitely highlighted that while it is, imo, a must for an organisation to be social, it is equally important to have a monitoring presence, particularly in a heavily scrutinised public sector environment. What do you think?

    • Anonymous

      Hi Scott – you’re welcome and thanks for reading and commenting!

      You’re definitely right that monitoring is very important. I do think that job is made easier if your train everyone on how to use the tools and best represent the company. Just like with anything else, the roles and responsibilities need to be clearly laid out.