Pinterest. Possibly the prettiest of social media platforms. But perhaps not just a pretty face? I believe it could also prove to be of brilliant benefit to many a business.
A simple but effective concept, Pinterest proclaims to be a ‘virtual pin board’. A visual platform on which you can organise and share images from anywhere across the web. The images that you share are called ‘pins’ and organised into ‘boards’ which can be created on any topic. Make as many boards as you want, and pin away! You can also follow other people’s boards, like and repin their pins and link your account up to your Facebook and Twitter. Anyway, here are ten reasons why Pinterest could be the next big thing in online marketing:
(1) Pinterest is a visual platform. Marketing campaigns often focus on visuals to grab a potential customer’s attention. Put these two together and you are on to a winner, receiving great exposure for your products and services.
(2) Pinterest has lots of visitors a month. And by lots I mean LOTS! According to site analytics at compete.com, it has over 3.2 million unique users every month. That’s a lot of potential customers
(3) You can add prices to your pins. Simply put the price in your comment (i.e. £30/ $30) and it will come up in a banner across the corner of your pin. Brilliant for promoting products by creating a sort of online catalogue as you can arrange different products into different boards by category.
(4) This site gives you links! Pinterest links every pin back to its original source, and they are followed links at that. Not only will you be getting link juice left right and center from any pins from your site, you could seriously increase your traffic!
(5) What is your target customer base? A quick look at the user base shows it is mainly women at the current time that are making use of Pinterest. A brilliant way to target female clientele.
(6) Looking at the boards that people create, Pinterest is home to lots of inspiration and ideas. Desired holiday spots to the planning of a wedding are all commonly discussed and inspiration pinned on the site. These types of projects are often where people make their biggest purchases so if you can get your products out to these people it could definitely increase sales.
(7) Are you a smaller retail company without the budget to compete with the big boys? The beauty of Pinterest is the scope to discover new and exciting products and websites, a brilliant way to showcase your merchandise without having to spend a penny.
(8) Pinterest has a real community feel to it. You have to request an invite or be invited by a current member to start pinning, although you can browse freely without being a member. For a business looking to showcase their products and engage with their customers this is a perfect platform.
(9) The Pin It bookmarklet from Pinterest is a great little tool. On any site, if you spot an image you like you can pin it quickly and easily. If your site has some interesting and pretty visuals then someone may very well pop it on their boards. And easy link and promotion for your company with very little work on your part. You can also get a button to include on your site to encourage people to pin.
(10) Pins are often repinned, the most I have seen is over 4000 times! Every time a pin is repinned you get an extra link to your site and your product will be all over the pages of anyone that follows those boards.
So, as you can see there are some brilliant benefits to be found for your business from using Pinterest. They discourage too much self promotion so ensure your pins are in keeping with the feel of the site and engage, follow and repin other users. I am very excited about the marketing opportunities that Pinterest presents so enjoy…. and get pinning!
This post is by Lianne Froggatt, Digital Marketing Manager at IdeasByNet, a UK promotional gifts distributor. Interested everything online marketing, and especially social media. She would love any feedback or comments you might have so find her at firstname.lastname@example.org or tweet her @Lianne_Froggatt.