Everyone knows how valuable a marketing tool Social Media is right? Wrong! There are still hundreds of thousands of business owners out there using all sorts of excuses not to implement a Social Media strategy. Jason Falls and Erik Deckers believe reading their new book ‘No Bullshit Social Media’ will change the minds of these crazy people. Using an “All business, No-hype” approach, their secret ingredient is one which should appeal to all business people; they’re going to help you monetize your actions online!
Written by Falls (Founder of the ‘Social Media Explorer’) and Deckers (Owner of ‘Professional Blog Services’), ‘No Bullshit Social Media’ is one of 2011’s most anticipated releases in Social Media circles. The authors’ knowledge and experience speaks for it-self and is reflected through the content, which offers fantastic advice, in a way which is easy to digest. Take their definition of Social Media Marketing for example; they manage to cut down a complicated process, into one, easy to understand sentence – “Exceeding customer expectations, often but not always, in the online world, through human connection and relationship building”.
Although the book is an excellent read for anyone with an interest in Social Media, it is undoubtedly targeted at professional people who question the practicality of ‘SocMed’ as a business tool. Falls and Deckers have therefore been very clever in the way the book is set out. Instead of just stating how productive the use of Social Media can be, they confront the excuses often used by businesses for an inactive approach. For example:
“Our customers don’t use social media.”
“People will say bad things about us.”
“It could damage the company’s reputation.”
Using well thought out case studies and stripped back advice, these three ‘excuses’, amongst others, are tackled head on, making it an invaluable read for any business owners with a sceptical view of social media.
Our Favourite Thing About The Book -
What we liked best about ‘No Bullshit Social Media’ is its ability to develop the readers’ understanding of why social media is such a useful tool, particularly in a professional context. Every business knows it exists, and most know that they should give it a go, but they don’t really understand why. Put simply, it’s like when you’re younger and you’re studying for your foreign language exam. We could all memorise what we were supposed to say in the ‘speaking’ part, but we never really understood the theory behind the translation. This book is like a really good French teacher!
Our Least Favourite Thing About The Book -
Not so much a least favourite aspect of the book, more like something we think could jeopardise its selling potential – surely the duo are taking a big chance by using a swear word in the title. I know what you’re thinking, I sound like my Gran! However the problem is that Jason and Erik are targeting professional people who don’t use/understand social media and a chunk of them will undoubtedly be more ‘conservative’ business owners, with a more ‘traditional’ professional outlook, which doesn’t involve the use of bad language at work. I think a lot of the target audience will therefore be reluctant to pick this book up off the shelf, purely because of the front cover.
Worth A Read?
Absolutely! As I say, don’t be put off by a teeny-weeny swear word. The content is fantastic and it really does tackle all of the common misconceptions people have about the dangers of using social media for business. We highly recommend ‘No Bullshit Social Media’ to our readers.
Review – 8 Penguins (out of a possible 10)
What do you think about the book’s title? Are you put off by the swearing, or do you think its eye-catching front cover will help separate the book from its competitors? Let us know your thoughts…