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Essential Blogs for a Start-up Education

August 31, 2011 By 3 Comments

Being a startup founder of any kind is a daunting undertaking but there are plenty of resources out there with excellent advice on how to get your startup off the ground. But how do you find it and know what to trust? Obviously first up is the Social Penguin Blog but you already knew that ‘cos you’re here (editor – aw schucks Michael!). So what else is essential for the startup reading list?

A Smart Bear by Jason Cohen the founder of SmartBear Software is a consistently brilliant read. The blog covers a wide range of topics and often has guest posts by other startup founders. If you can set aside an hour or two its well worth spending the time looking through the back catalogue of posts. There are so many posts filled with simply awesome advice from people who have been there, done it and done it successfully.

Next on the list is Both Sides of the Table by Mark Suster, this is an interesting read because as the name suggests Mark has been on both sides of the investment game. Mark describes himself as “a 2x entrepreneur who has gone to the Dark Side of VC”. In my opinion his posts are essential reading and give a fantastic insight into funding and investment. Even if investment is not your thing Both Sides of the Table is well worth a read; Mark also covers topics such as social media and marketing in his posts.

We all need good advice! (credit - http://richard-wilson.blogspot.com)

Another quality addition to the list is Scott Allison’s blog. Scott is the founder of team management web app Teamly which is based in London. Scott doesn’t blog too often but its worth a visit for the “advice” tab alone. Scott is also active on Twitter and links to a lot of great content.

Angel investors can be essential when getting your startup idea up and running and transformed into a successful business so it goes without saying one should feature on the Startup Reading List and that would be Business Angel Blog by Permjot Valia. Permjot has a acted as an angel investor for a variety of startups, including those not strictly tech and has interests globally from Canada to Cape Town. His posts are of a very high quality and insightful on a range of topics.

Whilst relevant to all tech startups for startups from the homeland of Dave, Startup Cafe and RookieOven (hands up, I run this blog) should be of great interest. Both are trying to raise awareness of startups in Scotland and give great advice. My last post on The Social Penguin Blog highlighted the bad points of the Scottish startup scene but these two sites are working hard to highlight the best and there is plenty of it.

So there is my take on essential reading for a startup but what blogs would you say a startup should be reading?

Michael Hayes is likely to take over the world at any minute and blogs over at Rookie Oven

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Filed Under: Start-ups, Technology Tagged With: ,

The Weird World of the Blog Spam Comment

August 29, 2011 By 11 Comments

We love it when people take the time to comment on our posts, it makes us feel warm inside and spreads a big smile across Dave’s face (yes, Penguins can smile). Real and enriching comments make us smile, but some of the spam comments that get picked up by our Sardine powered spam filter make us straight up laugh-out-loud (or ‘lol if you are hip. Or under 16). In an attempt to add a little light-hearted fun to the pages of The Social Penguin we thought we would share some of the ridiculous attempts at gaining a link via a really stupid spam blog comment…

The Tarot Comment

‘Tarot can help you in many areas of your life as long as these facets matter to your non materialistic self. A typical field of application is love. Every individual requires love in his life to be truly happy. Love Tarot will help you in your pursuit for genuine love’

When Dave read this, he laughed so hard, he actually peed a little. Besides, everyone knows Tarot is a load of BS! Beware the Tarot-bot!

The Tragic Accident Comment

‘Grateful beyond words: missed by seconds walking thru a crosswalk at the beach in front of a 3 car accident (Michael Murdock stopped to take sand out of his shoe). Was able to support those stuck in their mangled cars until the firetrucks arrived. I think everyone will be ok…just saying some prayers today.’

Damn you Michael Murdock!!! Bizarre.

Blog Spamwich Anyone? (credit - http://ticklemykittens.com)

The Vague ‘Love Your Work’ Comment

‘Comfortably, the article post is during truthfulness a hottest on this subject well known subject matter. I agree with ones conclusions and often will desperately look ahead to your updates . Saying thanks a lot will not just be sufficient, for ones wonderful ability in your producing. I will immediately grab ones own feed to stay knowledgeable from any sort of update versions. Amazing get the done and much success with your business results!’

Comfortably, this comments stinks like a bucket of over-ripe prawns.

The Insomniac Comment

‘I’m grumpy. I didn’t go to bed until about 3 last night, I had to get up when Emery started running around. All morning my face felt like it was punched, I tried to take a nap but the wind woke Emery up early from hers, so she laid in bed with me, but would not go to sleep, so my nap was interrupted, grrr!’

Emery sounds like a really great person.

Even Insomniacs can spam! (credit - http://www.channels.com)

The Angry Fashion Fan Comment

‘I only like items that are brand new from urban outfitters or aritzia. If you got jackshit then don’t ask me for trades. I WILL ALMOST ALWAYS SAY NO TO TRADES. nor will I bother to look at your albums.’

OKAY MAN TAKE A CHILL PILL AND GO SPAM SOMEWHERE ELSE!

The Generic Social Media Comment

‘Wow, lots to digest. Thanks for generously sharing this useful info. Especially appreciate the acknowledgment that for social media content, the goal may not be tens of thousands of fans but a few hundred solid ones.’

Ooooh this one must be real as it mentions social media and a fact! Sorry but no, they leave the same one on every post. And they can’t spell.

The Grammar Praising Comment

‘Thanks for truly using allowable grammar. Roughly all sites were absolute gibberish. Fabulous website & writing skills. You my friend have Talent! I just StumbledUpon this. Not bad. I’ll give it a thumbs up.’

Mike’s grammar is questionable at best. (Dave)

So there you go folks, a look at the bizarre world of blog comment spam. Got a blog and some funny comments to share? Tell us in the comments section below please!

Mike 

Filed Under: Fun Tagged With: , ,

Review – Drumo, a New Location Based Q&A Service

August 26, 2011 By 1 Comment

Drumo is a new social Q & A service that’s all about location. To get a clearer picture, imagine the bastard offspring of Foursquare and Yahoo! Answers – but secretly raised in the South Pacific.

Targeted at users in Australia and South East Asia, the site is described as “A fun way to explore your city. Ask questions about places and get answers from friends and locals. Be rewarded with exclusive offers from businesses.”

To me it sounded like Foursquare, but with a stronger focus on useful information. As someone who finds Foursquare a bit…meh, I was looking forward to seeing a meatier version.

Design & Content

A first glance was heartening. Drumo has a fun, quirky feel. It’s a cheery affair, with a bright colour palette and a cartoon backdrop. The design is both familiar and fresh, with a layout more reminiscent of Twitter than Quora, and all the better for it.

For a social network, there are some nice artistic touches – each city is affectionately illustrated with its own landmarks and skyline.

This informal, playful feel is carried through into the content. When signing up, the first testimonial we read is from a frustrated Yoga devotee:

A Drumo lover.

Though this level of informality might put off older users, the site does successfully manage to achieve a relaxed ‘hangout’ feel, with the occasional whiff of zeitgeist in the air.

Interface

Drumo’s quirks are balanced by some solid usability. The interface is easy on the eye, with no annoying clutter. The basic functionality is intuitive – a central box in which to type your questions, and a feed of live responses. And just like Twitter, you get a clear question to get you started:

Drumo Interface

My question – for a good hotel recommendation – was answered within minutes, along with a Google map get me there – a feature that could be really useful for tourists.  My answer came from a young man called Martin who seemed helpful and unbiased- yet I saw few structural safeguards to guarantee that he wasn’t a hotel owner, flogging his services.

Drumo’s press release claims that “Drumo is working on implementing a scaled and solid reputation system, which easily determines the most trusted reviews in the community.”

How this will work remains to be seen, but the success of Drumo is riding on it.

Barely Beta

Unfortunately, you soon realise that the Q and A is the best feature of Drumo and its initial promise starts to unravel.

What makes Drumo worthy of its ‘social network’ tag? Developers promised a wealth of interactive features: “Users earn points and badges by giving quality answers and checking into places using Facebook or Foursquare.”

In the top right hand corner is this panel, hinting at the goodies:

Social capital?

But figuring them out was easier said than done.

Even for a Beta version, help was thin on the ground. A far cry from the friendly support of Groupon, there wasn’t one FAQ.

The information panel containing my account settings was riddled with javascript errors and refused to load. I had to log out of my account to watch the (unhelpful) intro video. There was no working phone app – worrying for a website so dependent on smartphones.

Ultimately, the beta version leaves a lot of questions unanswered:

  •  How will the site nurture a sense of community?
  •  What does Drumo offer its returning visitors?
  •  How the system will be protected from abuse and spam once open to the wider public?
  •  What will the mobile site/app add to the experience?

Rating – 6/10  - A strong interface with a well-defined niche and a quirky personality. The beta version still has a way to go before Drumo proves itself as a social network to be reckoned with, but it is early days and we hope the clever overall concept takes off.

If you would like a beta invite to Drumo, please email info@drumo.com and put The Social Penguin Blog as the subject line.

Jen Clayton

Jennifer Clayton is a copywriter. She spends her time running Ownbeat Creatives  - a design and marketing agency where quality content is top dog.  With or without Foursquare, Jen still manages to get horribly lost in a tiny city like York, UK.

Filed Under: Technology Tagged With: , ,

Has Twitter Made Customer Service Lazy? [Infographic]

August 22, 2011 By 9 Comments

Before I start, let me say that I believe that Twitter and the various social media outlets have improved customer service to no end, but I’ve noticed something creeping into brand to customer communications taking place on Twitter – laziness.

Make it a priority on all channels!

Think back to the ancient times of when email was your only electronic means of alerting a business to your dissatisfaction. You would craft an email and send it off, quite often an auto-email would come back stating you would receive a response in 24-48 hours. Perfectly acceptable in my eyes. The full response would come back and even if you were unhappy you knew that a further response from you would be given the time of day. That all sounds too perfect and of course it didn’t always work out but it still felt like a decent level of service was being offered.

Now it seems that the speed and real-time nature of social media has offered brands an opportunity to ‘fob’ off unhappy customers with a quick tweet. I travel by train 3-4 times a week on the rather expensive national rail provider. To help you envision how poor the service can be, take a look at the hashtag #scotfail. On Friday past, a peak hour train had just 3 carriages, meaning less than half the people could get a seat. I got on Twitter and asked them what the issue was and expressed my dissatisfaction at paying full price and only receiving what can be described as half a service. The following tweet came back (credit where due, it was a fast reply).

‘we are sorry for the inconvenience, this is due to a fault with previous train’

They said sorry but offered no further opportunity for communication. That’s the key for me, if they had offered me an option for taking my complaint further, I would have felt a little bit better about the interaction. It all has to be joined up – point the complainer in the direction of a contact form that would allow them to further express their distaste and they will likely feel that their issue is at least of concern. It’s highly unlikely that an issue can be fully resolved via Twitter, there’s just not enough space, however it should be given the same status as a complaint received by email, phone or even ‘snail-mail’. Once a resolution is met, the business should go back on to Twitter and acknowledge this – it shows people you do care about customer issues and that they can expect to be treated well if they choose Twitter as their point of access. Again, this requires your customer service areas to be joined up.

In the case of Scotrail, I know they can give good customer service as I recently wrote (with an actual pen and paper!) to them with a much more serious complaint and received a 3 page letter back, including compensation. This level of care should be present across all platforms (no pun intended). By the way, I’m not some kind of crazy serial complainer…

Infographic

I stumbled (literally via StumbleUpon) across this infographic that shows the levels of satisfaction when it comes to social media customer service across various nations of our planet. Gotta love a good infographic! (click to view full-size).

Click to view fullsize...

I know that customer service can put pressure on budgets and resources, but please don’t put time in effort into a channel like Twitter and fail to give it the time and respect it needs; you may be doing more damage than good.

It’s not all bad folks, why not tell our readers about great customer service you have received via Twitter? Or call out the baddies! Over to you…

Mike is the editor of The Social Penguin Blog and delivers digital marketing strategies in his role at PR & comms agency, The BIG Partnership.


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(Image credits - http://theupsell.wordpress.com/ & http://blog.getsatisfaction.com)

Filed Under: Social Media Customer Service Tagged With: , , ,

Event – Social Media, Business Technology & The Law – New York Oct 26-27th (COMP)

August 19, 2011 By Leave a Comment

The Social Penguin Blog is delighted to be partnering with the Social Media, Business Technology & The Law conference taking place in the Big Apple on October 26-27th 2011.

What will you gain from attending this conference? Over to the organisers…

‘In-house counsel and newly created social media executives are left to interpret existing laws and how to apply them to these platforms. Sites such as Facebook, Twitter and LinkedIn have guidelines to help companies with everything from promotions to job postings to advertising messages. Social media has undoubtedly forced you to change your internal organization structure and corporate communications policy. How does your Social Media policy stack up against your competitors? By attending this program, you will gain insights into how other companies are handling social media, see where you are ahead of the curve, and the areas that you are lagging behind.

The legal risks of social media do not end in the business sphere. It has come crashing into the courtroom, with issues ranging from “friending” judges on various platforms, to the discoverability of posts made to Facebook or Twitter. Several states have addressed these issues, but it remains a gray area in most regions. Government agencies are also taking to social media sites in order to build evidence for their cases. The law is far from settled in this area and usage patterns continue to evolve – learn how to mitigate your legal risks’

Social Media, Business, Technology and the Law certainly looks like a unique conference. Many programs focus on one aspect of social media. However, in order to develop a successful and legally compliant strategy, you need to understand how to connect the dots between the business, legal, and technological aspects of social media. You will also get a chance to benchmark your practices against the likes of:

  • Dell Inc
  • Edelman Digital
  • JetBlue Airways
  • Microsoft Corporation
  • MTV Networks
Additional learning opportunities will enable you to benchmark you practices against your peers:
  • Social Media Technology Boot Camp will enable you to hear directly from platform developers
  • Document Exchange will give you the opportunity to bring policy documents with you to the conference and participate in a think tank among your peers
Win! –  We have a free pass for the full conference to give away to a lucky reader. Simply leave a comment on this post telling us why your business needs to attend and a winner will be drawn at random. Alternatively you can register now by calling 1-888-224-2480, or by visiting www.americanconference.com/socialmedia.

Filed Under: Events, Uncategorized

How Wistia and Vimeo Are Challenging YouTube

August 18, 2011 By 8 Comments

This is the first post from our friends over at Sprout Social, enjoy!

Google’s YouTube has long been the de facto standard for video hosting and sharing for most businesses, but that’s rapidly changing thanks to smaller competitors who are offering better tracking, analytics, and sharing tools.

The most notable competitors are Wistia and Vimeo; the former is known for its business-targeted features, while the latter is popular among quality-obsessed producers. Both offer some things YouTube doesn’t yet.

Vimeo: Sharp Quality, Precise Metrics

Europe’s answer to YouTube is Vimeo, a video service most popular with artists and businesses who want to show their rich and digital media savvy.

In 2007, Vimeo beat YouTube to the punch in video quality by becoming the first consumer-accessible video hosting site to offer high definition playback.

It was just one year later that Vimeo launched Vimeo Plus, a pro-focused service that offered greater hosting capacity, even higher video quality, priority uploading, more embedded player customization options, and a number of advanced statistics features not available to consumer-level customers with free accounts.

Finally, Vimeo unveiled Vimeo Pro, which is designed specifically for small businesses and enterprises — that includes marketing agencies.

Pro is where Vimeo beats YouTube by leaps and bounds. It allows businesses and agencies to put their own logo on embedded players, it gives clients analytics tools that rival those provided by Google for web pages, and it even allows clients to create custom portfolio websites to represent their products and values.

Wistia: Better Engagement and Sharing

Wistia has no consumer option at all. It’s strictly for businesses, and that shows in its features, which include numerous useful tools that YouTube doesn’t offer.

For example, Wistia allows you to control access to videos on a user-by-user basis, and integrate videos with email marketing campaigns through MailChimp — that’s one of the most popular and powerful email marketing applications on the web.

The big selling point behind Wistia is user tracking, though. You can view audit trails that display the complete history of an individual’s interactions with your videos and your account. That includes when he or she watched a video, and even at exactly which point in the video he or she stopped watching.

On top of that, Wistia offers content management tools usually reserved for enterprise marketing tools. You can have multiple users within your company operating independently through your Wistia account. They can send messages, track contacts, and even post videos under individual names. It’s kind of like how a blogging platform like WordPress uses statistics and by-lines for individual contributors.

The Future of Online Video Marketing

Video keeps getting bigger and bigger on the web; it accounts for the majority of bandwidth used in many countries. That trend will continue, so before long it might not be enough to simply run a blog. Your company or agency may need to produce videos as well as written content.

These tools are designed for that, and they both do it better than YouTube in most cases. YouTube has the advantage of added exposure, but there’s no reason you can’t use Wistia or Vimeo for your hosted and branded videos while still uploading additional versions to YouTube for exposure.

Don’t follow the flock; consider these lesser-known alternatives because they can give you an edge YouTube can’t.

Are you using Vimeo, Wistia or perhaps another video hosting site as your main host? Let us know your favourites below.

Samuel Axon is Editorial Director at Sprout Social, a company that provides social media tools for businesses. He’s the editor of social Web business guide Sprout Insights, and has worked as a writer and editor for Mashable, CNN, Forbes, USA Today, Yahoo!, and Engadget.

Enjoying reading The Social Penguin Blog? Why not subscribe to our RSS, follow us on Twitter or join Dave on Facebook.



[Image credit: Joshua Davis Photography]

Filed Under: Digital Marketing Tagged With: , , , ,

Are YOU the Problem with Social Media?

August 16, 2011 By 8 Comments

I’ve been at a few networking events recently and when then inevitable ‘what do you do?’ comes my way I tend to get a strange reaction when I say ‘I’m a digital marketer’ – the response tends to be ‘oh right, what’s that then, online ads?’. At that point I take a while to explain the numerous tasks I undertake on a daily basis. Then two magic words make everyone in front of me ear’s prick up – ‘social media’. The promised land right? People still ask me what SM is, but the majority of the time I hear people say ‘we’re doing that but it isn’t working’. I then ask what they are doing – usually they have set up a Facebook page and more than often they are a business that FB  doesn’t  necessarily offer great opportunity to. I then ask if it’s them that look after SM within the business, if they say ‘yes’ I struggle not to start quizzing them – have you thought about blogging? what about Twitter? Video? Location? Image sharing? – more blank stares ensue. This is the killer at the moment – ‘so what do you think of Google + as a potential tool for business?’ Yup, you guessed it, more blank stares.

Are you the issue? (credit - http://jackfit.blogspot.com)

Businesses are still putting people in charge of their social media activity that are basically clueless. What really drives me crazy is when the people that are the guardian of all things social for a business dismiss SM as a waste of time or claim that their audience isn’t interested. I bet they would be if you stopped playing at being a ‘social media marketer’ (not a fan of that term in general). If social media is part of your role you must be doing the following things:

  • Taking the time to really assess the opportunities within the various channels before even making a tiny little live noise
  • Working out how much time you can genuinely spend developing these channels
  • Setting realistic goals and working out how you are going to measure and report on them
  • Creating a content plan that matches the overall marketing needs of the business
  • Once live you need to be constantly assessing your work, learning what resonates with your (hopefully) growing audience and adapting accordingly
  • Making sure that if your CEO knocks the door and asks ‘so Timmy, what effect is all of this social media work having on business’ that you can give them an educated answer
  • Reading blogs, books and getting out and mingling with people that know more than you.

There you go, surface scratched.

Don’t be the problem, be the one that makes it work for your business. Don’t just play around and then dismiss the channel as a waste of time. Go hard or go home.

Is social media a part of your working remit? Is it working well for you? Are you struggling to gain a foothold? Would be great to hear your success stories or things that are stopping you making progress…

Mike is the editor of The Social Penguin Blog and delivers digital marketing strategies in his role at PR & comms agency, The BIG Partnership.


Disclaimer – I honestly don’t use rubbish phrases like ‘Go hard or go home often’ in fact, they make me cringe a little, but it just worked in that context ok!

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Filed Under: Social Media Marketing, Social Media Skills Tagged With: ,

Why Social Media Data is Essential for Event Marketing – James Ainsworth

August 15, 2011 By Leave a Comment

This weekend I have had half an eye looking skywards and half an eye on a data set relating to the activities of the skies. In particular, with reference to the annual Bristol International Balloon Fiesta (#BIBF)

Once a year, the skyline of Bristol is treated to a series of mass ascents where close to 100 balloons silently creep across the city where ballooning has a rich heritage and performs a vital role in the income of the city. A record 500,000 people visited the event site itself and countless other vantage points were packed with people with a well-earned crick in their neck this morning. I could enthuse about the magical nature of hot air balloons, the City of Bristol and the Red Arrows display that formed the pinnacle of the event but I have a brief to stick to and that is the discussion of marketing, social media and delicious data.

From the sample I have been working with, 2003 records were recorded from the day before the event to the morning after the final day. (10-15 August, if you prefer). Overall, Twitter occupied a 51.92%, video/photo 36.35%, social networks 6.19%, online media coverage 2.30% and forums just 1%.

The interesting element of this is the high volume for video/photo content. The visually stimulating nature of the event means that there are a lot of photos to taken and shared online. Flickr performed strongly as a platform for hosting such media.

Curiously, Twitter mentions lead the way on every day of the event until Sunday when photographs storm in front with 374 photos to 212 tweets. This suggests that the Red Arrows performance on Sunday was most picture-worthy or the delay in the previous days of ballooning and photo ops meant that Sunday was the day that they finally were removed from the camera or memory card and uploaded into the online social stream. Immediate upload technology is still an affordable standard camera feature dream.

The multiple mass ascents of balloons, one early each morning and one at sunset, are the constant source of online discussion but it was the Red Arrows and their polished visual display in the Sunday afternoon sunshine that wowed the crowds and provoked a glowing online response. As an investment into the entertainment programme of the event, the Red Arrows delivered 33.3% in positive mentions, of all mentions of the Red Arrows and only one grumble (0.8 %) from someone tweeting having been woken by the jets.

What do they bring to the event? People (people with money, hopefully). How much do they cost? Unknown. If the positive online mentions are anything to go by, they were a reason to attend the event and delivered a nice return on investment in terms of positivity towards the event as a whole and a reason to be in the arena itself. A definite event magnet.

Event punters were left feeling somewhat deflated when it came to the car parking arrangements. The out-of-town location of the event arena means organisers have to make provisions and as the event is free, their main source of income after sponsorship, is from the car park. 2.5 % of all event conversations related to car parking and this is where the bulk of any negativity relating to the event came from, 51 % of the ‘parking’ related talk was to vent frustration at “chaos” and “not moved in 1.5 hours”.

How can events marketing and social media monitoring strike up the perfect relationship?
• Identify the Top 5 online commentators of the event and work with them in future events or offer rewards to build organic advocacy. Better to do this without publicising pre-event in order to reduce noise and gamification of the competition.
• Run a ‘Best photo’ competition. Promote this style of competition to source quality over quantity. Make the best photo the programme front cover image the following year etc.
• As a specialist event, the casual spectator will always second guess if the weather conditions are suitable for flight or not. On the final evening, crowds amassed to watch the final mass ascent only to be disappointed that it was “too windy for flight”. Those that had access to Twitter knew this information immediately, those without were left to decipher if the whispers were rumour or not. This speaks of the need for regular and authoritative lines of communication from the event organisers.
• Use the social media data to learn from mistakes and what worked well, gain quick and easy feedback and shape the future of the event.

James Ainsworth is Community Manager for Alterian


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Filed Under: Social Media Stats Tagged With: ,

Book Review – The Tao Of Twitter by Mark Schaefer (Win!)

August 11, 2011 By 8 Comments

There are many guides to the use of Twitter on the market, but most of them don’t take a hint from one of the fundamental rules of Twitter – keep it short! The Tao of Twitter is 100 pages of sharp copy that will prove the power of  Twitter to anyone who has ever asked ‘why do I want to know what people have had for lunch?’

Mark is a well-known marketer, educator and blogger (check out his Businesses Grow blog) who has personally used Twitter to grow his reputation and business to great effect. He is well placed to write such a guide of that there is no doubt.

The Tao of Twitter

The book is structured around three ‘Taos’ (pronounced ‘dow’)

  • Targeted connections
  • Meaningful content
  • Authentic helpfulness

The book uses this basis to clearly explain the path one should take in order to achieve Twitter bliss. Key to this is the use of 20 minute daily ‘regimens’ that will allow you to harness Twitter without spending hours per day. Structure and commitment is key the learnings of this book and an approach that I can back up from experience!

I was on Twitter before there were any guide books around, and I will admit, it took me a long time to ‘get’ it. Mark’s book will help you get over that but also leave room for that all- important self discovery.

All in all, this is a very well structured guide, delivered in a great tone that uses real life examples to help the reader picture the three Taos coming together. I would highly recommend it for new comers to the vast world of Twitter. If you are a ‘pro’ you may not learn much about Twitter that you don’t already know, however you will gain from the real life examples and Mark’s overall take on the network.

Rating – 9/10 Penguins

But a copy on Amazon here!

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Filed Under: Book Reviews, Twitter Marketing, Uncategorized Tagged With:

Win! ‘Launch’ by Michael Stelzner

August 9, 2011 By 4 Comments

We have a copy of the great new book by Michael Stelzner, ‘Launch’. All you have to do is answer the questions below to be in with a chance. Leave a comment with the answers ( don’t worry the comments will be private to stop cheaters!) and you will be put in the draw to win!

Q1 – In what year was The Social Penguin Blog founded?

Q2 - Pete Cashmore is from which Scottish town?

Q3 - Who founded Twitter in 2006?

Q4 -The ‘Chinstrap is a type of Penguin, True or False?

Good luck! Get your entries in by August 15th.

Filed Under: competitions
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