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Top 10 Tips for Social Media Marketing

November 28, 2010 By Leave a Comment

An acquaintance recently asked me what my top 10 tips for using social media are. A pretty big question right? Of course it’s one that is answered on every blog across the globe that covers social media, even so I thought it would do no harm to give my angle on it. Read on for my tips.

Number 1 – Cut the crap

Tell the truth, be transparent, don’t treat people like fools and respect those who take the time to interact. Your not God’s gift to the social media space. Yet.

Good advice

Tip Number 1 - Cut the Crap!

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Filed Under: Digital Marketing, Social Media Marketing Tagged With: , ,

Social media interview – Joe Fernandez from Klout

November 25, 2010 By 3 Comments

 

Over the past couple of weeks we have been asking you to send in questions for the CEO of Klout – Joe Fernandez, these have now been compiled and you can read his responses below. In case you are unaware of Klout, it is an online influence rating tool, that many see as a real indication of the level of an individual’s gravitas in the online world. The service has recently introduced daily updates which has attracted a lot of attention as this caused many scores to take a pretty hefty jump. Read on for some great insight from the driving force behind the project.

CEO of Klout

Joe Fernandez talks to The Social Penguin Blog

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Filed Under: Digital Marketing, Interviews, Online Measurement, Personal Brand, Social Media Marketing, Uncategorized Tagged With: , , ,

Has Social Media Changed Our Grieving Process? – Antonia Harler

November 15, 2010 By 8 Comments

 

In this guest post, Antonia Harler takes a look at how the adoption of social media/networks has affected the way we grieve the loss of a loved one. Deep right? Deep but very interesting…

There are no words to describe how a mother feels when she holds her newborn baby in her hands for the very first time. Neither are there words to describe how it feels to lose a loved one. The world stands still and yet, the clock keeps on ticking. Incredible joy or overwhelming sadness sinks in and no-one knows what it feels like. Or do they?

 

Social Grief

Can Social Media help the grieving process?

 

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Filed Under: Consumer Opinion, Digital Marketing Tagged With: , ,

How ‘Socially Noisy’ is the X Factor? – James Ainsworth

November 12, 2010 By 1 Comment

[tweetmeme source="social_penguin" only_single=false http://www.thesocialpenguinblog.com]

In this guest post from James Ainsworth, we take a look at the X Factor and  how it effects the social media landscape. Love it or hate it, the ‘talent’ show dominates the headlines and the increased adoption of social media and networks has given the masses further platforms to give their views on the latest cover version or  tragic sob story. Read on for the facts and figures…

More divisive than Marmite itself, The X Factor is the centrepiece of the Autumn TV schedule. Besides the commercials within , the most interesting aspect of the show for me, is the level of conversation it generates online in any given week.

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Filed Under: Consumer Opinion, Digital Marketing, Online Measurement, Social Media Marketing, Uncategorized Tagged With: , , ,

Social Media Suicide – By Jennie Stamp

November 10, 2010 By 14 Comments

[tweetmeme source="social_penguin" only_single=false http://www.thesocialpenguinblog.com]

In this guest post, Jennie Stamp looks at the impact social media is having on our personal and business lives and contemplates the issues of hitting the social media suicide button.

It started out as an innocent daily browse, a couple of updates here and there. You’ve felt a warm glow when you find a request from the kid that bullied you at school but now wants to become your new online ‘friend’.  You spent hours finding your ex-partners, poking people, liking comments and following everyone that you can. Then one day you realise, it has turned you into an on-line addict, a comment monster, a virtual friend in every sense. You plan your journeys around you smartphone battery life, your laptop records your every move. This can’t go on, you want out but you don’t know how, you need help.

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Filed Under: Consumer Opinion, Digital Marketing, Social Media Marketing Tagged With: , ,