[tweetmeme source="social_penguin" only_single=false http://www.thesocialpenguinblog.com]
So you find a great piece of info on a blog, it may be thought provoking, it may have some great stats or it may deliver some fantastic advice. What is the first thing you do once you have read it? I bet a lot of you copy the URL, whack it in to a ‘shortener’ and fire it off to your legions of followers on twitter (of course there are many other places that you can share a piece of info but you will excuse my use of twitter).
Who is reading that piece of golden info? Your mates? Perhaps your colleagues (if they are engaged and open to learning of course…). I bet you that your twitter following includes some of your direct competitors, they are reading the same info that you have digested and sent out, the same info you will no doubt be using as ammo in your next client meeting or marketing proposal.