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Social Media Analytics – Our Guide by Kelly Forbes

July 29, 2010 By 15 Comments

 

Back in April the Social Penguin blog featured the very first guest post from Kelly Forbes on the analytics behind Illegal Jacks successful use of social media marketing. It caused a bit of a stir at the time because it jokingly called analytics’s a “black art” as whilst it incredibly easy to do, a lot of people are still intimidated by social media analytics. In a bid to try and dispel some of those misconceptions Kelly is taking a closer look at some free online social media analytic tools that anyone can learn to use themselves.

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Filed Under: Social Media Stats Tagged With: , , , , , , ,

Social Media ‘Gurus’ – Things You Never Want to Hear

July 27, 2010 By 20 Comments

 

Following on from my post warning against the increased emergence of self titled Social Media ‘Gurus’, I thought it would be good to take a tongue in cheek look at some things your local ‘Guru’ may say to try and gain your business.

1 – ‘In one day I will have your Social Media strategy created and implemented’

We all know that is Puffin Poo right?!? One day cannot scratch the surface of the work required.

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Filed Under: Uncategorized

Social Media – Cut Through The ‘Guru’ Puffin Poo

July 22, 2010 By 43 Comments

 

Social Media. Never have those two words been uttered more than in the last couple of days (note – that is not an official stat…). One of the reasons for this is the fact that Facebook have announced that they now have 500 million accounts. Everybody tells you that this means that if FB was a country, it would be the third largest in the world. So what? This comparison makes no sense to me as it does not represent the scope of Facebook, people seem to get all excited ‘wow I can market to that many people?!?’ No you can’t, that much is obvious.

I’m going to be polite here, as Dave really does not like harsh language, but the Social Media world is full of puffin-poo…

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Filed Under: Social Media Marketing, Uncategorized Tagged With: , ,

Guest Blogging – A Social Media Win – Barry Dewar

July 21, 2010 By 2 Comments

[tweetmeme source="social_penguin" only_single=false http://www.thesocialpenguinblog.wordpress.com]

Barry Dewar gives us the lowdown on guest blogging by being a guest blogger for The Social Penguin Blog. Clever eh?

Guest blogging is basically Social Media in a nutshell.

Firstly, you are creating content, a vital part of the process.

Secondly, you have proved that you are listening. You have answered the call for guest bloggers and paid attention to what that particular forum is looking for.

Finally, you have only gone and engaged as well. You’ve connected and this brings with it a whole host of rewards. Not only do you get your content viewed by a wider audience, you also actively help out a fellow Social Media pioneer. You both win, as does the audience in general because they get to read your insightful musings.

There are a few tips that you should consider though, should you want to guest blog:

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Filed Under: Blogging Tips, Social Media Marketing Tagged With: , ,

Social Media – The Old Spice Effect

July 14, 2010 By 15 Comments

 

Kelly Forbes takes a look at the meteroic rise of Old Spice guy, the Man your Man could smell like and the internet viral that everyone is talking about.

July 13th shall hence forth be renamed Old Spice Day, there isn’t a nationally recognised holiday that day and obviously they saw an opening. Yesterday Old Spice kicked off on what may be one of the finest social media campaigns in recent times, all off the back of a series of TV spots that went viral on Youtube.

[youtube=http://www.youtube.com/watch?v=owGykVbfgUE&hl=en_GB&fs=1]

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Filed Under: Digital Marketing, Social Media Marketing, Twitter Marketing Tagged With: , , , , , , , ,

Is Your Social Media Strategy Stagnating?

July 7, 2010 By 11 Comments

 

Can you smell that? A kind of musty smell, not hugely disgusting but unpleasant none the less? That whiff may well be your Social Media strategy/activity going ‘off’ in it’s own juices. By now, there is a fair chance you are making use of the Social Media space as a marketing tool (and if not, why not?), you may be using it to simply listen to your customers, prospects or competitors or have a full scale strategy in place, wherever you are at, it is so important to keep it fresh…

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Filed Under: Digital Marketing, Social Media Marketing, Social Media Stats, Twitter Marketing, Uncategorized Tagged With: ,

Mike Appears on Quiet News Day No 35

July 1, 2010 By Leave a Comment

[tweetmeme source=”social_penguin” only_single=false http://www.thesocialpenguinblog.wordpress.com]

Mike spent some time chatting to the guys at Quiet News Day about Social Media, New Media and the current big PR stories. Why not check it out on itunes here or on the QND site – www.quietnewsday.co.uk  We hope you enjoy it and don’t laugh too hard at Mike trying to say ‘denomination’

Filed Under: Interviews, Social Media Marketing Tagged With: , ,