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During the final Leadership Debate tonight, the Labour party took their .org and used it to display comment from across the social web. When you first landed on the site, you were faced with this panel:
This allowed you to log in to your Facebook and twitter profiles. On the twitter side you could change your avatar to reflect your Labour support, either replacing it with a full on rose logo, or using a small Twibbon style icon. If you wanted to go whole hog, you could change your twitter background. Options a plenty! Their aim with Facebook was to get you to invite your friends to join in the debate on their Facebook debate app. The profile picture options were also available.
Over on the main site, there were live feeds from the Facebook app, blogs and selected updates from their #fortherecord hashtag. Bit of a fail on the tag as it is already in use by people wanting to set the record straight about various things from their lives.
There is no doubt that the feeds were being vetted and the site was all of a sudden a huge resource for pro Labour sentiment. Overall we think they harnessed the social web well and have clearly done their homework, learning from Tory errors over #cashgordon and the numerous live feed failures of the past (skittles et al).
So now it is over to us all to go out and place our votes. The Leadership Debates have been interesting and have certainly caused huge ripples across the social web! This election had set a precedent for the future and the parties (and agencies!) will now have to ensure they stay bang up to date with the social web and all it has to offer a campaign and ongoing PR. We will all miss it once it is all over…
Keep an eye on the latest news and opinion here.