Featured posts
My 6 Essential Apps for Life
Ok, when I say life, I mean the kind of life I lead. A life that includes lots of marketing, content and a never ending supply of information. Hopefully you find this list useful. Please do feel free to add your suggestions in the comments. Tweetbot Platform - iPhone/iPad It has taken me a long time to find a Twitter app that I really, really like. Then I found Tweetbot. I love it because it looks damn good but also uses touchscreen tech in a clever and genuinely helpful manner. Once you … [Read More...]
Friday Freak Out – LinkedIn Groups That Suck
I'm a member of 15 groups on LinkedIn. How many of those groups are worth spending any time in? One. Yes that's uno, une, один and ett. LinkedIn brings together clever (and some not so clever) people from across industries, sectors and even geographical boundaries - this should lead to groups been full of great conversation and debate. Why Is That One Group Worth Your Time? The group I refer to is worth my while for a few simple reasons: 1 - It is full of people who are genuinely … [Read More...]
Why Students Must be Creating Their Own Content
Earlier today, I went back to my old University (Edinburgh Napier) to deliver a lecture. As I was sitting waiting to start, I realised how different the life of a marketing student must be now. I graduated in 2005 in to a world that was yet to see the impact and wide adoption of social media. From University I found myself in a number of roles, really getting my teeth in to social media in 2008. I made it my aim to learn as much as I could about the channel and it now represents a huge part of … [Read More...]
How to Deal With Online Reviews
Let's face it, online reviews are a staple now. Often times, if you Google a storefront business, apartment rental company, or service industry company, the first page is bound to turn up review results. Be it from Google Places, Yelp, Apartment Ratings or others, people are taking the recommendations of others to judge your business. What previously would have been only local word of mouth is now quite possibly the first thing prospective customers will see representing your business. If … [Read More...]
Is Amen The Future of Consumer Opinion Gathering? (Apps)
Take a look at Twitter at any given moment and you will see vast amounts of people sharing their opinions on everything from the latest celeb gossip, to the pizza they've just eaten. This is all well and good, but it can be hard to pull this opinion together and also to gauge the reaction from others to said opinion. Well, a new iPhone app called Amen may well be the answer. Amen works on a very simple premise - it allows you to give an opinion on anything and share it with other Amen users and … [Read More...]
The Truth About Peer Recommendations
If you have been getting friendly with the likes of Klout Perks, Yelp and BzzAgent then you’ve likely noticed that there is some serious swag you can get your hands on these days (and I don’t just mean landing a job). But is this just internet’s way of saying “I Love You” or is there a less touching force at play? BzzAgent describes their process as the chance to try "cool new products, share deals with friends and influence top brands." But actually it's your network that is being … [Read More...]
Can Weathermob Use the Crowd to Deliver Accurate Weather Forecasts? (Apps)
Weathermob is a new weather forecasting application for iOS. Doesn't sound particularly ground breaking does it? Well, Weathermob is different - it wants you to be the weatherman/woman. The app allows you to create a weather report while on the go, meaning you can let other users know the situation within your geo-location at any time. Why would you bother, I hear you ask? For a start, the app is beautiful to look at and it is actually good fun. It is also pretty social, you set up your profile … [Read More...]
Social Penguin on The Web!